Hello 

I write about things I'm trying to understand. Right now that's the intersection of AI and content — how machines read writing, how chatbots stay in character, and what happens when you build the model yourself. Former Apple Genius, former journalist, current deep diver. This is where I think out loud.

Check out some blog posts or click HERE for more about Nic.

Featured

• The Circus

  11 Aug, 2026

  Simone de Beauvoir watched white America turn jazz into a circus in 1947. Fifty years later, the same machine found hip-hop. The story of watching the thing you love get co-opted while you're still inside it.

• The One-Essay-a-Week System

  29 Jul, 2026

  For 100 days I wrote every morning and shipped nothing. Then I realized I was already writing essays — I just didn't have a system for finishing them. This is the system I built.

• What Is Answer Engine Optimization?

  Updated:11 Jun, 2026

  Answer Engine Optimization is the practice of structuring content to be the direct answer in AI search, featured snippets, and voice assistants. Here's how it works, why it matters, and how to do it.

• I Felt Like a Fraud. So I Built a GPT Model.

  24 Mar, 2026

  A content strategist spent 25 days building a LLM from scratch. Here's what it did to my brain — and why it changed how I think about every piece of content I write.