Portfolio
Content design case studies. Each piece shows the problem, the process, and the thinking behind the decisions — not just the final artifact.
- content designconversational AIUX writingcase study
Designing a Chatbot Persona That Stays in Its Lane
An AI chatbot was disqualifying me for jobs I was qualified for, hallucinating professional relationships, and overclaiming skills. Fixing it required content design — precise language, structured guardrails, and iteration grounded in real failure modes.
- AEOStructured DataSchema.orgTechnical SEOContent Strategy
Structured Data Experiment Log: AEO & Schema Implementation
A living log of structured data experiments and their implementation on nichernandez.com, demonstrating hands-on expertise in Answer Engine Optimization (AEO) and schema markup.
More case studies coming soon. The arc: conversational AI content design → edge case auditing → AI answer engine optimization → measurable results.
Frequently Asked Questions
What is Nic. Hernandez's background?
Nic. is a Technical Content Strategist with 10+ years of enterprise technical support experience, actively transitioning into content strategy. His background blends deep technical fluency with strong writing ability, focusing on making complex information clear and accessible.
What services does Nic. Hernandez offer?
Nic. offers content strategy, Answer Engine Optimization (AEO), and UX writing services. He specializes in creating structured, AI-friendly content, designing conversational AI experiences, and building E-E-A-T signals for technical and AI-adjacent spaces.
Where is Nic. Hernandez based?
Nic. Hernandez is based in Minneapolis, MN, and is available for remote or hybrid (Minneapolis city limits) roles.